Matt is an innovative and strategic-driven Creative Director with a proven record of results for leading the development and implementation of multiple highly successful global, multi-lingual digital and traditional marketing campaigns in 14 countries representing major corporations and Fortune 500 companies.
He has been a creative catalyst and driving force for a global digital marketing company’s revenue growth to more than $20 million annually, providing strategic leadership to large cross-functional creative teams and managing day-to-day agency operations. Matt is particularly skilled in executing strategy and vision for complex global public policy and government affairs issues where he successfully developed digital campaigns to move sentiment on regulation and corporate reputation crises.
By carefully crafting digital and print creative for clients all over the world, Matt has effectively delivered high-impact solutions that produced measurable results for campaigns across a variety of industries and initiatives, including financial services, politics, government affairs and public policy, pharmaceuticals, non-profits, investor relations, commercial real estate, and luxury lifestyle brands.
While creative direction and design are at the core of the work he architects, Matt’s 20+ years of industry expertise extends to UX/UI, social media content strategy, copywriting, front-end web development, video production, traditional and digital advertising, email marketing, digital campaign execution, presentation design, reporting, and project management – a comprehensive package of marketing skill sets that position him to drive the creative process from start to finish.
Matt graduated from the University of Georgia with a BA in Advertising & Design. He is active in the design community and is a member of the American Institute of Graphic Arts (AIGA). He is also a member of the Board of Directors for the Fore Hadley Foundation, where he directs the organization’s marketing strategy.
Notable clients include Mastercard, Monsanto, Bayer, Perrigo, P&G, Amgen, Scotts, Aramark, Valeant Pharmaceuticals, Bausch Health, FTI Consulting, PPD, United Launch Alliance (ULA), and Airports Council International (ACI).
